THE BILINGUAL JOB FAIR BLOG

The Top 5 Advantages of Having a Bilingual Staff: Company Expansion Globally

April 7, 2010

Advantage #3: Companies can successfully expand into other countries with established and proven bilingual personnel.

If the company has an experienced bilingual staff, who is familiar with the products and services, and who have proven themselves in their field; the company has a bigger winning potential and can better penetrate and reach new markets.

Bilingual employees can assist the company with the knowledge of the new location, what the culture likes, dislikes, and with the knowledge of their purchasing habits.  For instance, if I was advising a client and they were reaching the Hispanic market, I could tell them that the Latino population is brand oriented and loyal to the products and services they like.  If the particular company wanted to translate their company material into Spanish, I would tell them to use ‘neutral’ Spanish, which can be understood in the various Latin American markets. I know the Hispanic market well, and can illustrate the Hispanic culture to a company.

Each language is inter-related to a specific culture, and the bilingual employee can help the company understand the specific market.  Consequently, the company can get a better cultural identity and a better connection to the market, through their bilingual employees.

Filed under: Advancing your Career

Tags: bilingual, bilingual staff, corporate culture, languages