5) Be sure to incorporate the company benefits into the job posting. Job seekers want to know what unique benefits their prospective employers offer, and including these details helps generate more interest in the position. If your company offers a 401k plan, paid vacation, health plan (medical, dental, and or pharmaceutical), car allowance or company car, or other benefits, listing them in the job posting will help increase response.
4) Consider including the salary range for the position in the job posting. We have found that employers that include a salary range in their job postings get increased response and a higher caliber of applicants.
3) When describing a job, be specific. Paint a complete picture of the job opening. Make sure to include the job requirements, the level and type of experience you are seeking, the education and language proficiency preferences, as well a description of the daily responsibilities of the position. Job seekers like to have an idea of what their day at a job might be like and what the job entails.
2) Include the name of the hiring company in the job post. Many experienced and high caliber applicants prefer not to apply to job postings in which the employer has chosen ‘company confidential’. Besides allowing job seekers to research the company before applying, revealing the employer’s name may generate more interest in the position.
Our goal is for companies to get excellent applicants and to get exceptional results from the job postings placed at BilingualJobFair.com. Based on the performance of previous job postings, and on feedback we have received from job seekers, we have come up with five tips for writing better, more effective job postings.
Today’s tip:
1) Think about the title of the position when creating a job post. Be sure you are using the most descriptive title possible, and avoid abbreviations. Remember, people are searching for job openings using common job titles and skills. Consider what someone might search for to find the job you are posting. Ask yourself: “Does the job title describe the position well enough? If I came across this job title in a search, would it interest me?”
Mylene Duffy is the founder of the Bilingual Job Fair. She has hired many professionals over the course of her career, and is an advocate for bilingual employment. Mylene did not speak English when she came to live in the States in the early 80’s. She took an intensive English course and enrolled at Syracuse University, where she graduated with a degree in communications. She is now proud to be fully bilingual in English and Spanish.
