Cover Letter Tips: The Goal of Your Cover Letter

September 21, 2009

Remember, when writing a cover letter that highlights your bilingual skills, as demonstrated by the cover letter examples I posted last week, it is important to present the advantages of how being bilingual would benefit the specific company and field, while showcasing your individual knowledge.  In my examples, I tried to showcase my understanding of the Hispanic market; a market that provides brand loyalty and likes a personal connection, as well as personal service.  That’s why I brought those points up in my sample cover letter paragraphs; to showcase my knowledge.

My goal was to let the company reading the cover letter understand clearly that I have a desire to help them conquer the Hispanic market and that I have the extra understanding and skills to get it done.  That should always be your goal; to match the responsibilities of the position with your experience and with your knowledge… and being bilingual is certainly an advantage you have to offer to any company.  Bring it up.  It’s important in the global business world we live in.

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About the Author

Mylene Duffy is the founder of the Bilingual Job Fair. She has hired many professionals over the course of her career, and is an advocate for bilingual employment. Mylene did not speak English when she came to live in the States in the early 80’s. She took an intensive English course and enrolled at Syracuse University, where she graduated with a degree in communications. She is now proud to be fully bilingual in English and Spanish.

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